Branding in Durga Puja

Durgapuja Banner

See more.....

Nothing is comparable to Durga Puja celebrations in Kolkata, arguably the largest carnival of this planet. The merriment seen in the city of Kolkata during Durga Puja has made some to compare it with the famous Carnival in Rio de Janeiro. The more than five-day-long celebration called Durga Puja is undoubtedly the biggest street festival in the world.

The size of the Durga Puja economy is nearly one-third the annual budget of the Government of West Bengal. Durga Puja economy is growing rapidly with changing characteristics — from community worship, through the worship of clubs and social organizations, Durga Puja has now moved to the era of sponsor’s worship.

It has become one of the biggest marketing opportunities for brands across various categories to reach out to their respective Target Groups.

The kind of visibility that the brands can get is immense with footfalls of around half a million per day at some of the most reputed Puja pandals and almost 70 lac pandal hoppers on the streets of Kolkata for five consecutive days and nights. However the Durga Puja festival has became an event of more than a week nowadays, which has enables the brands to get more exposure.

In association with nearly 100 of the most crowd pulling and famous Durga Puja organizers in Kolkata we at Arun Sign Service Pvt Ltd provide the brands to attract maximum visibility for five consecutive days perhaps for a week in stretch.

We offer unique as well as conventional brand promotion propositions in Kolkata during Durga Puja for our clients across the country.

Apart from the permanent Outdoor Hoardings across the city we offer huge amount of outdoor spaces during these days in and around the venue of the Puja Pandals in association with the Puja organizers and local civic body.